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It's time to set up your holiday streaming campaign

Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Launch your campaign today.

Tip of the day

Why 90% of Pickleball Players Miss Their 3rd Shot Drop

Everyone has a third shot drop that works beautifully in warmups and nowhere else. This video studies how top players hit a topspin drop that keeps landing at an opponent's feet, and it finds three things they all do.

First, the setup. Before contact, the paddle tip points down with the wrist cocked back, and the paddle starts beneath the ball, about a foot below it.

Starting at the ball instead of beneath it costs you spin and sends the ball straight into the ground. Starting beneath lets you come up into the ball and get the lift it needs to clear the net.

Second, the brush. Think of a windshield wiper: the tip starts down and finishes across on the other side of your body, with the whole motion staying simple and out in front of you.

Brush the ball rather than hit it, as if you are combing the hairs on the ball without touching the scalp. That brush is what makes the ball go over and then dip.

Third, and the one the video says will make the most impact on your consistency, is the legs. Put all the pressure on the leg on the side you are hitting from, your dominant leg on a forehand and the opposite leg on a backhand, then pivot off that toe and step back through the shot.

That loaded leg is where the lift comes from. As the video puts it, you get to the ball and you are lifting, every single time, on that side.

Aim matters too. The drops the video describes rarely land in the kitchen and instead arrive at the opponent's shins, which forces them to bend down and concede the kitchen while you come forward.

A drop in the kitchen can still work as long as it is low, but aim for the feet or shins. If your drops start floating, keep your head down and aim a little lower over the net in your mind.

This one will feel strange before it feels smooth, because stepping back while you hit goes against every instinct to charge the net.

What the text cannot carry is the pivot itself, shown from the front and from behind, with the step back happening through the shot rather than after it.

Key points

Start with the paddle tip down, wrist cocked back, about a foot beneath the ball.
Starting at the ball instead of beneath it costs you spin and sends the ball into the ground.
Brush across like a windshield wiper, finishing on the other side of your body and out in front.
Put all the pressure on the leg on your hitting side, then pivot off that toe and step back through the shot.
Aim for your opponent's feet or shins instead of aiming for the kitchen.

Watch the full tutorial here.