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It's time to set up your holiday streaming campaign

Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Launch your campaign today.

Tip of the day

The Shot Pros Never Hit (Amateurs Hit All the Time)

The ball goes wide to your opponents' side, and you are standing exactly where you stood a shot ago. Coach Jordan uses the World Cup final between Vietnam and the US to show what top players do instead.

They shade. As the ball moves toward one side of the court, all four players move with it.

In his example, the player nearest that sideline is close to it, and his partner covers the middle, with his right foot past the line. Across the net, the player opposite is lined up and mirrored right where his opponent is.

Here is why it matters. When a player is pulled out wide, the high percentage shot is back toward the middle of the court, toward the inside feet.

So as the ball goes wide, you want to clog the middle of the court. In one long point, a player's foot was way past the center line, which put him in good position to cover an attacking ball.

Jordan calls positioning one of the differences between amateur and professional players. The pros are rarely out of position.

This is a habit, not a shot, which is why it is easy to skip and hard to notice you skipped it.

The footage shows what a paragraph cannot: all four players sliding across together as the ball moves, with the partner already covering the middle.

Key points

As the ball moves toward one side of the court, move with it.
The player nearest that sideline stays close to it while the partner covers the middle.
When a player is pulled out wide, the high percentage shot is back toward the middle.
As the ball goes wide, clog the middle of the court.

Watch the full tutorial here.