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It's time to set up your holiday streaming campaign

Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Launch your campaign today.

Tip of the day

If you’re a 3.5 player over 50, watch this video

You hit your third shot drop from the baseline and sprint for the kitchen. Halfway there your opponent hits, you're still moving, and the ball goes up.

Coach Kyle Koszuta says the rule "get to the kitchen as fast as possible" is the problem when you apply it to every return. If you're moving through contact, the ball is very difficult to control and you'll pop it up.

His fix is to count your stops. A stop is really a mini split step: come to a stop, hit the shot, then move again.

If you take your third from inside the baseline, plan a one stop approach. Stop once, hit, and step up to the line.

If you take your third at or behind the baseline, plan for two stops. Hit, move forward only as far as you can before your opponent hits, stop, and hit again.

That second ball is often the one you can attack. Kyle's phrase is to get there as soon as possible, but no sooner.

Time the stop so your feet hit the ground as the ball hits your opponent's paddle. If you start the split step at the moment of contact, you'll be late, and late means reaching or off balance, which is where pop ups and smashes come from.

Needing three or more stops is fine too. There's no reward for reaching the kitchen fast behind a really high ball, just someone getting smashed and somebody getting angry.

The video shows the two stop approach live from the baseline, and seeing exactly where Kyle stops before the opponent hits gives you the distance in a way a count can't.

Key points

Inside the baseline, plan one stop, hit, and step up to the line.
At or behind the baseline, plan two stops and only move as far as you can before your opponent hits.
Land your split step as the ball hits your opponent's paddle, because starting it at contact makes you late.
Taking three or more stops is fine, since there's no reward for reaching the kitchen fast behind a really high ball.
Get there as soon as possible, but no sooner.

Watch the full tutorial here.